Soccer tips Barça director on store in Madrid: Our club is the biggest brand with huge interest
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The director of Barcelona commented on the opening of a club shop in Madrid.
The Barca store in Madrid is another step in the expansion of Barca Licensing u0026 Merchandising, our retail and merchandising company.
Our club is one of the largest sports brands in the world. Barca has millions of supporters and the club forecast by soccer win links generates huge interest, which is reflected in the numerous collections of clothing, products in the colors of Barcelona and with the club`s emblem.
Our strategy includes the creation of a network of official retail outlets, 100% controlled by Barcelona, in order to establish direct control over the brand and be able to continue our global expansion, " said Javier Barbani.
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